It was very easy to install and can be pointed at any website (not just your own). To install:
- If you haven’t already, get the Web Platform Installer.
- Select and install the ‘Search Engine Optimization Toolkit’.
Then, to examine a site:
- Start ‘Internet Information Services (IIS) Manager’.
- Go to Search Engine Optimization -> Site Analysis.
- Point it at any website.
It then gives you a list of of rule violations, 405 for my blog. The details of each violation include a description of the rule with recommended action.
As you can see, rule violations include broken links, missing description text and non-relevant link text (as in click here). Most of these rules are obvious but they are hard to spot without looking at the generated HTML of the page.