Was at a great talk by Scott Guthrie today in Dublin. One thing he talked about near the end was the new IIS SEO Toolkit, this I was able to try as soon as I came home.

It was very easy to install and can be pointed at any website (not just your own). To install:

• If you haven’t already, get the Web Platform Installer.
• Select and install the ‘Search Engine Optimization Toolkit’.

Then, to examine a site:

• Start ‘Internet Information Services (IIS) Manager’.
• Go to Search Engine Optimization -> Site Analysis.
• Point it at any website.

It then gives you a list of of rule violations, 405 for my blog. The details of  each violation include a description of the rule with recommended action.

As you can see, rule violations include broken links, missing description text and non-relevant link text (as in click here). Most of these rules are obvious but they are hard to spot without looking at the generated HTML of the page.